OVP SR Creative Director, HSN – 2006-Present
Manage a team of designers to drive the brand of this $2.8 billion multi-channel retailer. Responsible for creating Brand Guide to establish look, feel and tone of the HSN experience across all divisions. Carried new brand across all campaign mediums including cross-channel promotion, internal TV brand promos, digital advertising and on-air network graphics. Also developed promotional and seasonal campaigns across all mediums incorporating the new brand. Led concept and design for HBO’s hit series True Blood partnership “Forsaken” a fragrance launch. Also led concept and design for Disney movies Maleficent and Cinderella partnerships. Recently just launched Margaritaville where I was responsible for the concept and design of the launch across all mediums, TV, digital and print.
Designer/Creative Director, P.Bennett Design – 2002-2006
Led concept development for a wide variety of creative projects for clients including Disney, Marriott and Renaissance Hotels, The Orlando Convention and Visitors Bureau, The Tampa Convention and Visitors Bureau, Firehouse Subs and Publix.
VP/Creative Director, 10 United (Tampa) – 1996-2002
Developed a diverse range of brands and campaigns, while managing a 10-person staff of writers, art directors, traffic managers and more. Clients included TECO Energy, Equifax, Certegy, IDEX Mutual Funds and Capital One (recruitment), GTE and GTE/TSI
Creative Director, Winner Koenig – 1992-1996
Drove conceptual and creative direction for clients including TECO Energy, Equifax, Certegy, IDEX Mutual Funds, Capital One (recruitment), HydroAgri (North America), Tampa Bay Mutiny (Pro Soccer), Joffrey’s Coffee, Leverock’s Seafood, U-Save Supermarkets, Lakeland Regional Medical Center, St. Joseph’s Women’s Hospital, Sun Coast Medical Center.
Art Institute of Atlanta – 1982-1984 Visual Communications
New York Festivals World Medals, Print Magazine, Telly Awards, Creative Club Right Brain Show, Addy Awards
Adobe CS6 – Photoshop, Illustrator and InDesign. Brand development, Print, Broadcast, Digital Design, Package Design, Logo Design, Environmental Graphics and Illustration.